PATA’s latest figures show an estimated 6% decline in visitor arrivals to SE Asia, with Thailand contributing a double digit fall to this. However one sector of the in-bound market to Thailand that’s currently booming is health and wellness tourism. In Phuket I live just along Chalong Beach from Michael Massey who heads up the Atmanjai Wellness Centre in the island’s southeast corner. Over a couple of cold ones he told me that since opening 18 months ago, they’ve been experiencing almost 100% occupancy on their detoxification programme. Apparently the decision to take a detox. holiday is usually a “knee jerk” reaction to a major life trauma such as relationship difficulties, health issues or, surprise, surprise, job loss.

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